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Strategic planning: Provide counsel to top-level
executives regarding the perception of their organization, products,
services or workforce. Assist them in designing strategies for raising
their visibility and enhancing their credibility.
Tactical planning and management: Craft the tactics
required to accomplish the strategic goals of an organization and then
implement that plan.
Relations with targeted audiences: Help organizations
identify key groups needed for success and craft specific messages for
reaching these groups.
Media relations: Develop and maintain a positive and
consistent media presence.
Issues management: Handle the sometimes thorny issues
that demand an ongoing and intensive communications strategy.
Communications: Develop articles, backgrounders,
briefing documents, white papers, scripts, monographs, videos and other
collateral materials that showcase clients in the best possible light.
Crisis management: Plan for and provide the positive,
calm and forthright communications effort that is needed in the event
of a crisis.
Special event management: Take advantage of events such as
conferences, trade shows, seminars and meetings to enhance the
reputation of our clients.
Internal relations: Create positive communications
programs for a client's most important (but often overlooked) audience:
its own staff.
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